MaMa : openness to other cultures is the future of music
For the fifth year running, music industry professionals gathered in the Montmartre district of Paris from October 16 to 18 for the MaMa. Sixty-one countries were represented at the event. More than 3,800 artists, producers, publishers, broadcasters and managers from around the world took part in three days of workshops and talks to discuss changes in the music market and the developments made possible by intercultural exchange.
MaMa owes its success to its original line-up of music with a contemporary, eclectic and international flavor, and the opportunities it offers professionals such asRalph Simon, the Managing Director of Mobilium International, to meet otheroperators in the music industry.
During the “A (Finally) New World” panel discussion, Mr. Simon reminded us that investment in cultural goods promotes sustainable development because it stimulates the economy. For Olivier Nusse, Managing Director of the Mercury Group label (Universal Music France), whose foreign sales account for 10% of the company’s turnover, not only do “successful exports enable us to ground business activities in France and develop partnerships with international artists”, they also open up a complete range of possibilities for both sides. This approach provided the focus of the debate, “Export of French Music”, which illustrated the key role played by the music sector in expanding countries’ economic progress and cultural diplomacy.
Women in the music industry was also high on the agenda at MaMa. “According to the Women's Audio Mission, fewer than 5% of the world’s producers and sound engineers are women," explains Virginie Berger, founder of the Don't Believe The Hype agency and moderator of the “Women in Music, Who’s in Charge?” conference. After highlighting the inequalities between men and women working in the music sector, the participants discussed several ways of addressing the issue.
These international meetings attended by both artists and professionals, along with a series of lively and spirited debates, are certain to give rise to more interaction and discussion in the future, as well as new ventures and successes, each guided by a principle that’s unavoidable in the digital age, and essential to all creative professions - the need to travel and encounter other cultures.