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NENA : discovering the future African “Amazon”

Focus
March 29, 2013
The goal of the social business NENA (Les Nouvelles Editions Numériques Africaines, or The New African Digital Publishing House) is to spread African editorial content all over the world. The company’s founder is Marc-André Ledoux, born in Quebec and settled in Senegal seven years ago. Mr Ledoux realized that, if nothing is done to preserve the African cultural heritage, not only will that be a considerable cultural loss, but also local knowledge will never be shared worldwide.

Mr Ledoux, creator of NENA

Mr Ledoux thus created NENA, a publishing house which operates thanks to joint publishing contracts with a few African publishers. After digitizing editorial content, NENA distributes its catalogue through global specialized platforms, such as Amazon and ITunes, in order to boost the books’ visibility. The sales revenues are shared with all the parties involved, therefore ensuring the profitability of the business.

Mr Ledoux is at the forefront of technology that is under-utilized in Africa. He aims to share his technical know-how with traditional, non-digital publishers in order to make digitization widespread and, by doing so, preserve and promote the African literary heritage. NENA’s ambitions will not stop at the borders of Senegal. A website, the “African Digital Bookstore”, is currently under construction where all African e-books will be available soon.

The SparkTour: two young world travelers meet cultural entrepreneurs

This article is provided by the SparkTour : two young French women, Karine and Adele, on a cultural world tour. Their objective: on a quest to meet women and men, social entrepreneurs and journalists, who through their innovative actions, revitalize the local community. Vivendi, a partner of the SparkTour, is pleased to relay the exclusive, boldest cultural initiatives spotted by these globetrotters. Find out more about the SparkTour : www.sparktour.fr

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The Cyan Girls : developing videogames « Made in Senegal »

March 29, 2013

Having a passion for information technologies, Awa C., Awa G. and Binta stepped into a 100% male world and developed the first Senegalese videogame, called “Dakar Madness”.

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Focus

Women in culture

March 8, 2013

On the occasion of the International Women's Day on March 8, Vivendi and the Gender Equality Lab (Paris, France) are pleased to announce their partnership.

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