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“Rethinking cultural evaluation: going beyond GDP”: ENCATC advanced seminar in partnership with Vivendi

Focus
October 21, 2014

The European Network of Cultural Administration Training Centers (ENCATC), an official UNESCO partner NGO and an observer to the Council of Europe Steering Committee for Culture, organizes a seminar in Paris on October 22. The seminar will be about culture and the value creation produced by the creative sector that is not taken into account by indicators such as GDP.

If cultural and creative industries’ economic potential is widely recognized – in the EU they account for 3.3% of the GDP and employ 6.7 million people – there is an increasing awareness of the many benefits these industries can have beyond economic development, both on a social and individual scale. The ENCATC
seminar fits into this frame. The topic of this seminar - supported by the Creative Europe program founded by the European Commission – will be rethinking how to measure the economic and social spill-over effects of creative and cultural industries on well-being and sustainable development.

The gaps of the GDP as a tool of development measurement had already been mentioned by the UN General Assembly in its Resolution 65/309 (“Happiness: towards a holistic approach to development”) and by the work of the Stiglitz-Sen-Fitoussi commission. As regards the cultural and creative sector more particularly, social impacts have been taken into account by a new generation of “post-GDP” indicators even if human development indicators are still difficult to measure given their intangible and indirect nature. This challenge for the social sciences will be at the heart of the debate.

Vivendi will present its approach during the seminar together with other discussants from the cultural administration and politics fields – such as economists, university professors, institutions, companies and other cultural actors. As early as 2003, Vivendi has focused its societal responsibility on culture as one of its strategic issues and launched in 2013 a pilot project on Integrated Reporting to evaluate how investing in diversity of content creates value for the group. This project is part of a long-term action that in 2010 led Vivendi to launch a task force about cultural indicators with representatives from international institutions – such as Unesco, OCDE, European Commission – and the private sector.

You can follow the debates all day long on our Twitter account @CulturesWith as well as on @ENCATC (#BeyondGDP).

Find out more:

The seminar program and the background paper

Our article "Culture andvalue creation : an Integrated reporting for the media sector" (published on September 24, 2014) 

Vivendi's Integrated Reporting pilot project  

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