With 5.2 million admissions China becomes the 2nd export market for French films
French CNC (National Centre for Cinema) has just published its annual report on French films exports. The results of the year 2013 might be underwhelming but diversity stands out.
Compared to 2012 when French movies broke attendance records abroad thanks to successful releases - such as Taken 2, The Intouchables and The Artist – the number of French movies spectators to foreign theaters decreased in 2013 with 50.8 million admissions. Still there are some positive points that have to be highlighted. Export revenues amounted to 165.4 M€ in 2013 for example and are still higher to the average of the past ten years.
In addition to that, the number of export territories keeps expanding. On the one hand, the number of long features released in more than 20 territories and with a budget between 5 and 10 M€ is of 12, which is considerably higher than the average of 5 titles for the decade. On the other hand, for the second year in a row the share of Asia increases in the geographic breakdown of French movies admissions (16.8% in 2013). For the first time China is the second export market for French films in terms of admission, with admissions going up by 9.2% in 2013.
Furthermore, international co-productions are still numerous and play a key part in cultural influence abroad - they account for 43% of all French movies registered. Investments in French films from abroad were of 271.78 M€ in 2013 and were also coming from a great variety of foreign countries. Here again China confirmed being a market with strong potential by investing 24.3 M€ - that is to say an amount almost seven times higher than in 2012 – and ranking 3rd in the listing of countries investing in French films coproduction.
But in the geographical spread of foreign investments in coproduction, Western Europe is still first: seven out of the top ten countries investing in French films co-productions in 2013 are from Europe. And Western Europe is also the main foreign market for French films releases. “Films helps building a European identity”, Zelda Martin, Member of the European Youth Parliament, says.
For that matter, according to another recent CNC study, the number of non-French European movies broadcasted on French television breaks the record in 2013 with 412 titles. Still this figure is to be qualified with the predominance of French and American movies, respectively 39.7% and 38.2% of the movies broadcasted.
Find out more:
The study by CNC L’exportation des films français en 2013, November 7, 2014 (only in French)
The study by CNC La diffusion des films à la télévision en 2013, October 30, 2014 (only in French)
The article by Member of the European Youth Parliament, Zelda Martin: “European” co-productions: helping to build a European identity (November 3, 2014)